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Addison Whitney
・ Addison Wiggin
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Addison Whitney : ウィキペディア英語版
Addison Whitney


Addison Whitney is a global branding firm headquartered in Charlotte, North Carolina. Founded in 1991, Addison Whitney has additional offices in New York City, Seattle, London, Tokyo and Munich. The company specializes in four core offerings, including Verbal Branding, Visual Branding, Brand Strategy, and Market Research, and serves clients across the healthcare, technology, consumer, financial, hospitality and business to business industries.〔("What's in a Name? Addison Whitney Helps Tech Firms Find the Answer" ). Local Tech Wire. 2002-09-11.〕
Addison Whitney created product names such as "Outlook" for Microsoft, "Kissables" for Hershey and "Escalade" for Cadillac.〔("How to Create a Brand Name That Sells" ). The Street. 2009-12-03.〕
== History ==

Addison Whitney was founded on May 20, 1991 as a global branding firm focused on brand name development. The firm was acquired by Interpublic in 1995.〔("THE MEDIA BUSINESS: ADVERTISING -- ADDENDA;Interpublic Acquires Addison Whitney" ) The New York Times. 1995-12-7.〕 In 1998 Addison Whitney's management team decided to take the firm private. On June 1, 2007 inVentiv Health acquired Addison Whitney as part of their communications division.〔("FORM 10-K / INVENTIV HEALTH, INC. ) United States Securities and Exchange Commission. 〕
In 2010, Addison Whitney Health was founded, focusing on healthcare and pharmaceutical clients.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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